How charities got involved in #GivingTuesday 2018
Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.
Calling for donations
Giving Tuesday is not just about raising money, however, with almost $280 million raised globally last year, it’s a great opportunity to ask for donations.
Not all donations were just about money. Shelter Scotland asked for people to donate a toy for their Social Media Secret Santa, which they run every year.
Doubling donations through The Big Give
The Big Give Christmas Challenge – which matches donations up to a certain amount – kicked off on Giving Tuesday so was the perfect opportunity for participating charities to double their donations.
Giving the gift of time
Lots of charities chose to ask people to do something instead of donating – whether that was to volunteer or to take the time to listen, chat to a neighbour or write a card or send a message of support.
Asked people to fundraise
Some charities took the opportunity to ask people to fundraise instead of donating.
Thanked supporters
Giving Tuesday is a great day to recognise and say thank you to all those who have donated or fundraised for your charity.
We don’t know about you but we loved seeing all the amazing #GivingTuesday tweets! We’ve also made a Twitter Moment with all the inspiring organisations who used our Platform during the day and Zurich for Charities has one too. See you next year!
Latest articles
The Lightful team shares their reflections and hopes this International Women’s Day (IWD).
At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.
Related posts
January is the time when we’re gearing up for getting organised in 2020! It’s the perfect time now to take stock and start planning for the next 12 months. Luckily, we’ve got eight ways you can improve your social media content calendar to supercharge your content in 2020.
Yesterday saw the sector come together to shout loudly about the impact made, thanks to supporters, donors, volunteers, fundraisers, funders and staff, using the hashtag #YouMadeItHappen.
See other ways Lightful can help
Contact us
Want to learn more?
Email Pumulo and start a conversation
