Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.
Calling for donations
Giving Tuesday is not just about raising money, however, with almost $280 million raised globally last year, it’s a great opportunity to ask for donations.
Not all donations were just about money. Shelter Scotland asked for people to donate a toy for their Social Media Secret Santa, which they run every year.
Doubling donations through The Big Give
The Big Give Christmas Challenge – which matches donations up to a certain amount – kicked off on Giving Tuesday so was the perfect opportunity for participating charities to double their donations.
Giving the gift of time
Lots of charities chose to ask people to do something instead of donating – whether that was to volunteer or to take the time to listen, chat to a neighbour or write a card or send a message of support.
Asked people to fundraise
Some charities took the opportunity to ask people to fundraise instead of donating.
Giving Tuesday is a great day to recognise and say thank you to all those who have donated or fundraised for your charity.
We don’t know about you but we loved seeing all the amazing #GivingTuesday tweets! We’ve also made a Twitter Moment with all the inspiring organisations who used our Platform during the day and Zurich for Charities has one too. See you next year!
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
January is the time when we’re gearing up for getting organised in 2020! It’s the perfect time now to take stock and start planning for the next 12 months. Luckily, we’ve got eight ways you can improve your social media content calendar to supercharge your content in 2020.
See other ways Lightful can help
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