How charities celebrated Pride 2018
Love is love is love. And who knows this better than the sector which is built on love – love of human rights, animals, the environment, finding cures, funding research, saving lives, helping people etc – and is run with love, by passionate people? This post is all about how the sector got involved in Pride 2018.
The history of Pride
A series of spontaneous protests and demonstrations by the LGBT community called the Stonewall Riots, took place in reaction to a raid by the police on 28th June 1969 at the Stonewall Inn in Greenwich Village, New York. It was these riots, that took place over three days, that defined a watershed moment in LGBT history. Pride then became an annual march to highlight LGBT issues and to promote love and tolerance.
Pride came to the UK in 1972 as a celebration of the Stonewall Riots and what started as a campaigning march is now a celebration of equality. However, we all know that there is still work to be done because, sadly, LGBTQ+ still face discrimination every day.
How charities celebrated Pride
Many charities supported Pride through tweets and posts, changing their logo to show rainbow colours and/or taking part in the Pride parade. Here are some we particularly liked:
Selfies with celebrities
Many celebrities take part in Pride and we love how resourceful Stuart from Small Charities Coalition (SCC) was in getting selfies with a couple of celebs – hopefully they’re also now supporters of SCC and will support a small, local charity.
Alzheimer’s Society spotted Kelly Osbourne too!
2. Offering support to those who may need it.
Remember, some people may still be struggling to tell their loved ones that they are gay or trans (or whatever they identify as), others may experience verbal or physical abuse because of their sexuality – Pride is a celebration, but there is still work to be done. Charities, such as the Samaritans, NSPCC and Switchboard reminded everyone that they were there if someone needed to talk and get support.
3. Showing their true colours
Some charities changed their logo to pride colours. We think RSPB did a sterling job with these rainbow starlings!
But we love the logo changes too…
4. Educating with facts
Matthew Hodson is the Executive Director of NAM, a charity that shares information about HIV and Aids, helping to end the stigma. Using the Pride hashtags offers the perfect opportunity to share stats and facts.
Here’s Terrance Higgins Trust sharing facts and promoting science over stigma.
5. Clever use of newsjacking
Again, using the Pride hashtags helps get your message in front of millions of people but it has to be relevant. We love what ZSL London Zoo did here!
6. Marketing themselves
We’re loving the Instagram frames that some charities used! It’s the perfect way to market your charity.
7. Sharing stories
We loved Cancer Research UK’s series of tweets which featured their staff sharing why Pride is important.
National Autistic Society shared a story too:
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
See other ways Lightful can help
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