Social media round-up for charities – #10
Welcome to our tenth social media round-up – we’ve hit double-digits! We’ve scoured the internet to find, and curate, the latest social media news – and what it means for your charity.
1. Twitter is considering an edit button. Or are they?
So Jack Dorsey, Twitter’s CEO, said at an event at the Indian Institute of Technology that the platform is considering an edit button. But only if they can understand ‘the question behind the question’. Apparently they think that by adding an edit button, people will go back in time to fix tweets and change their meaning – rather than just fixing an immediate typo…
We’ve all sent out a tweet only to find that we’ve posted the incorrect link or made a typo, so an edit button would be most welcome. After all… every other social platform has one!
2. Twitter is considering getting rid of ‘likes’
At a Twitter event, CEO Jack Dorsey admitted that he’s not a fan of the ‘like’ button and is considering getting rid of it in order to encourage healthy conversation. Do you think getting rid of it would encourage healthier conversation? We don’t. People who want to say something will. A ‘like’ shows engagement and we’d hate for that to disappear. Although it looks like Twitter isn’t confirming the Telegraph’s story.
3. Instagram analytics is in beta
Put your hand up if you think Instagram could *really* improve on their analytics? Yup, us too. Thank goodness they are finally upping their Instagram Analytics game (and advanced Pages analytics too!) so you can finally report on Instagram performance and engagement with confidence. It’s currently in beta and is being rolled out over the next few months – although you can request access now.
4. LinkedIn is testing a stories feature
LinkedIn has confirmed that it’s testing a stories feature with some of its student users in the U.S. They’ll be significantly longer than Instagram (45 seconds as opposed to 10) and last for 7 days instead of 24 hours. It’s not clear yet if this feature will only be for students or for all users but if it were rolled out to all users then it would be a great way for charities to recruit staff and volunteers or thank corporate donors.
Here’s some articles, blog posts and even a Twitter thread, that we found interesting and think you might too so grab a cuppa and get reading!
- Four Key Takeaways from the Charity Digital Conference
- How a Nonprofit Used Instagram Stories to Show 7 Incredible Female Lives Around the World
- Nathan Murray’s Twitter Thread on Facebook’s Creative Workshop
- Supporter journeys: the nut every charity wants to crack
- Zoe Amar explains the Charity Digital Code of Practice in 3 post-its
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
See other ways Lightful can help
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