Social media round-up for charities – #10

Tereza Litsa

Marketing Manager

03 Dec 2018

Welcome to our tenth social media round-up – we’ve hit double-digits! We’ve scoured the internet to find, and curate, the latest social media news – and what it means for your charity.

1. Twitter is considering an edit button. Or are they?

So Jack Dorsey, Twitter’s CEO, said at an event at the Indian Institute of Technology that the platform is considering an edit button. But only if they can understand ‘the question behind the question’. Apparently they think that by adding an edit button, people will go back in time to fix tweets and change their meaning – rather than just fixing an immediate typo…

We’ve all sent out a tweet only to find that we’ve posted the incorrect link or made a typo, so an edit button would be most welcome. After all… every other social platform has one!

2. Twitter is considering getting rid of ‘likes’

At a Twitter event, CEO Jack Dorsey admitted that he’s not a fan of the ‘like’ button and is considering getting rid of it in order to encourage healthy conversation. Do you think getting rid of it would encourage healthier conversation? We don’t. People who want to say something will. A ‘like’ shows engagement and we’d hate for that to disappear. Although it looks like Twitter isn’t confirming the Telegraph’s story.

3. Instagram analytics is in beta

Put your hand up if you think Instagram could *really* improve on their analytics? Yup, us too. Thank goodness they are finally upping their Instagram Analytics game (and advanced Pages analytics too!) so you can finally report on Instagram performance and engagement with confidence. It’s currently in beta and is being rolled out over the next few months – although you can request access now.

4. LinkedIn is testing a stories feature

LinkedIn has confirmed that it’s testing a stories feature with some of its student users in the U.S. They’ll be significantly longer than Instagram (45 seconds as opposed to 10) and last for 7 days instead of 24 hours. It’s not clear yet if this feature will only be for students or for all users but if it were rolled out to all users then it would be a great way for charities to recruit staff and volunteers or thank corporate donors.

Interesting reads

Here’s some articles, blog posts and even a Twitter thread, that we found interesting and think you might too so grab a cuppa and get reading!

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