Social media round-up for charities – #10
Welcome to our tenth social media round-up – we’ve hit double-digits! We’ve scoured the internet to find, and curate, the latest social media news – and what it means for your charity.
1. Twitter is considering an edit button. Or are they?
So Jack Dorsey, Twitter’s CEO, said at an event at the Indian Institute of Technology that the platform is considering an edit button. But only if they can understand ‘the question behind the question’. Apparently they think that by adding an edit button, people will go back in time to fix tweets and change their meaning – rather than just fixing an immediate typo…
We’ve all sent out a tweet only to find that we’ve posted the incorrect link or made a typo, so an edit button would be most welcome. After all… every other social platform has one!
2. Twitter is considering getting rid of ‘likes’
At a Twitter event, CEO Jack Dorsey admitted that he’s not a fan of the ‘like’ button and is considering getting rid of it in order to encourage healthy conversation. Do you think getting rid of it would encourage healthier conversation? We don’t. People who want to say something will. A ‘like’ shows engagement and we’d hate for that to disappear. Although it looks like Twitter isn’t confirming the Telegraph’s story.
3. Instagram analytics is in beta
Put your hand up if you think Instagram could *really* improve on their analytics? Yup, us too. Thank goodness they are finally upping their Instagram Analytics game (and advanced Pages analytics too!) so you can finally report on Instagram performance and engagement with confidence. It’s currently in beta and is being rolled out over the next few months – although you can request access now.
4. LinkedIn is testing a stories feature
LinkedIn has confirmed that it’s testing a stories feature with some of its student users in the U.S. They’ll be significantly longer than Instagram (45 seconds as opposed to 10) and last for 7 days instead of 24 hours. It’s not clear yet if this feature will only be for students or for all users but if it were rolled out to all users then it would be a great way for charities to recruit staff and volunteers or thank corporate donors.
Here’s some articles, blog posts and even a Twitter thread, that we found interesting and think you might too so grab a cuppa and get reading!
- Four Key Takeaways from the Charity Digital Conference
- How a Nonprofit Used Instagram Stories to Show 7 Incredible Female Lives Around the World
- Nathan Murray’s Twitter Thread on Facebook’s Creative Workshop
- Supporter journeys: the nut every charity wants to crack
- Zoe Amar explains the Charity Digital Code of Practice in 3 post-its
The Lightful team shares their reflections and hopes this International Women’s Day (IWD).
At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.
Facebook recently announced that they are removing Facebook Analytics. Facebook Analytics was a tool that allowed individuals to see how their Facebook followers were interacting with their pages and content. As of June 2021, it is no longer available, but what does this mean for your organisation and your social media data?
Instagram is a visual channel that helps you build an engaged community of people who are following your cause.
See other ways Lightful can help
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