It’s that time of the year when lots of charities run campaigns to raise awareness and/or funds for their cause. Christmas is one of the most important times of the year for charities to fundraise but it’s also a really crowded space. Last year you loved our Five of our favourite charity Christmas campaigns post so we’ve done one for 2018! Here are five Christmas campaigns that stood out.
When I was a kid, I adored reading (and still do!) so I absolutely love this campaign by BookTrust to send a festive book parcel to a child who is vulnerable or in care. It’s a really tangible ask and for only £10 you know that your donation could make a real difference to a child – helping them discover a love for books.
Action for Happiness
Who doesn’t love Action for Happiness’s monthly calendars? Whilst this isn’t a standalone Christmas campaign necessarily, we love how they encourage people to spread a little kindness over the festive season – especially on day 2, where they encourage people to support a charity or cause that’s close to their heart.
We all know that mindfulness is good for our mental health and doing something like making crafts not only helps with reducing stress and anxiety but can help you make new connections too. This year Mind ran a fundraising campaign called Crafternoon where they asked people to organise an afternoon of crafting with their friends, whilst raising money for Mind.
1 in 4 women will experience domestic violence at some time in their life. When you think of Christmas, you think of happy times spent with loved ones but sadly domestic violence increases by 45% over the festive period. Refuge’s Christmas campaign looks like three lovely Christmas poems – until you read them from the bottom up. Powerful stuff.
Small Charities Coalition
Small charities make up 97% of the sector and are vital to their communities. Yet, when it comes to Christmas, people often support big charities because they’re able to send out direct mail, create slick videos or tv ads and have actually planned Christmas campaigns months in advance! So Small Charities Coalition called upon their members to submit short videos, filmed on their phones, to show the breadth of their work, their dedicated volunteers, staff and more. They then edited all the videos into a Christmas advert, to encourage people to donate to a local charity this Christmas. Isn’t it wonderful?
Christmas content doesn’t need to be expensive to create – but it does require some planning. We hope these five campaigns will inspire you to come up with something that will stand out in 2019!
Are there any other Christmas campaigns we should know about? Tweet us at @Lightful!
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
Earlier this month we’ve hosted the first masterclass for our new BRIDGE cohort. Participating charities all over the world joined us to talk about digital fundraising in crisis and how to launch a successful campaign during COVID-19.
It’s hard for everyone to navigate the current situation. It’s even harder for fundraisers who are launching their coronavirus emergency appeals to help their organisations. There are currently many questions to answer and we are part of a situation that there’s no benchmarking to compare your results.
See other ways Lightful can help
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