What you need to know about Twitter’s new automation rules

Kirsty Marrins
Digital communications specialist
18 Apr 2018

Twitter recently announced that they’re cracking down on automation and the use of multiple accounts to share the same message. They said in a statement, ‘Twitter prohibits any attempt to use automation for the purposes of posting or disseminating spam, and such behaviour may result in enforcement action.’

As part of these efforts to tackle spam, they are making changes to TweetDeck and the Twitter API, which will limit the ability of users to perform coordinated actions across multiple accounts. Only certain accounts are exempt from these rules – news and weather accounts, for example.

So what does this mean for you?

Essentially, Twitter will potentially block your account if you:

    • Post the same message (or even a very similar message) more than once – even if it’s scheduled a week or a month later
    • Post the same message across multiple accounts that you manage

If you’re on Lightful, we’ve got you covered

If you use Lightful to plan, schedule and post your content then you don’t need to worry about these changes as we’ve updated the platform to reflect them.

If you try to post the same content, you’ll get this red error message:

If you try to post the same message across more than one account, you’ll get the following yellow error message:

Essentially, if you’re using Lightful to manage your social media then you won’t be affected by these changes.

This is a good thing

We welcome these changes by Twitter because it means they really are taking spam and bots seriously. Hopefully, these changes will lead to better quality content and less fake accounts creating even more noise in an already noisy world.

To read the full statement, visit the Twitter Developer Blog.

Latest articles

#ReclaimSocial 2023 - Join us on 6 February

#ReclaimSocial returns on 6 February for its sixth anniversary.

Tereza Litsa
Digital Engagement Manager
18 Jan 2023
Grantmaking: beyond the financials - An interview with IKI Small Grants

In a world of growing uncertainty, small and local non-profit organisations often find themselves with competing priorities and struggle to plan how to allocate their available resources. Despite the increasing demand for their vital work, they are not always able to allocate the funds they receive to strategic planning and future growth.

Tereza Litsa
Digital Engagement Manager
03 Jan 2023

Related posts

Set your SMART goals using Lightful

It’s important to be strategic during turbulent times. Having clear goals in mind can help you avoid wasting time on tasks that don’t add value to your end goal. We are excited to announce a brand new feature to help your charity succeed. You can now set your SMART goals in our social media platform to measure your success over the next months.

Tereza Litsa
Digital Engagement Manager
07 Sep 2020
Tereza Litsa
Digital Engagement Manager
17 Aug 2020

See other ways Lightful can help

All
What we do
Who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.