There’s an ancient proverb that says,

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

As a charity, you need to do a combination of all three of these: you need to explain the need (substantiated with facts), you need to be transparent (truthful) and you need to bring your cause to life through stories. That way you’ll win both hearts and minds.

Your charity has so many stories to tell

No doubt your charity was started by passionate people with a personal connection to your cause. What’s their story? How about those you support? No doubt there are countless stories just waiting to be told. What about your volunteers? What’s their story? Why do they support you? Look for a story and you’ll find it.

Storytelling should be embedded in your organisation

When it comes to social media, sometimes the storytelling element of your campaign can be overlooked or, at best, it’s an afterthought. This means that you’re not taking your supporters on a journey and you’re likely to be unsuccessful at getting them to take up your call to action.

Introducing Story Builder

Our new feature, Story Builder, is designed to help you plan your campaigns around a story – to make them more effective and to help them reach more people. More importantly, it will inspire people to take action – whether that’s signing a petition, watching a video or donating to your Christmas appeal. And best of all? There’s a supporter journey built in.

There are seven steps, from explaining the problem to saying ‘thank you’ and following up. Why not try Story Builder for free by signing up to our platform? Read how Street Child used storytelling to inspire their Facebook supporters to sign up to a monthly direct debit.


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