How charities tapped into Valentine’s Day

Kirsty Marrins
Digital communications specialist
16 Feb 2018

Awareness days are a great way to create conversations that matter. Valentine’s Day on the 14th of February may not have seemed like an obvious day for charities to tweet or post about – isn’t it all about secret admirers or saying ‘I love you’ to your significant other?

Well, it was actually a great opportunity for charities to reach more people and get their messages seen as Valentine’s Day trended all day on Twitter. Here’s some we loved.


The Small Charities Coalition launched a research report that highlighted the fact that so many small charities feel unloved. They asked people to show some love for their small, local charities using the hashtag #LoveSmallCharities.


Rays of Sunshine is a children’s charity that grants wishes for children with serious and life-limiting illnesses across the UK. For Valentine’s Day, their #Kisses4Wishes campaign asked people to pout and share their photo on social media using #Kisses4Wishes and donate £3 to the charity.

Love notes

Marie Curie celebrated Valentine’s Day by sharing love notes from patients in one of their hospices.


St John Ambulance cleverly used Valentine’s Day to remind people of the importance of CPR with the #CareforaHeart hashtag.

Girls not Brides

Girls Not Brides is a global partnership of 900+ organisations who are committed to ending child marriage and also enabling girls to fulfil their potential. They used Valentine’s Day to send a strong message that children should be children and not child brides.


Macmillan encouraged people to show that there is still life when you have cancer by sharing a special moment for Valentine’s Day and using the hashtag #LifeWithCancer.

Let’s talk about sex

Lots of charities took the opportunity to use Valentine’s Day as an opportunity to talk about sex and relationships.

Simply saying Thank You

You don’t always need a campaign for Awareness Days. You can simply use the opportunity to say ‘thank you’ to your followers, like these charities did:

Never miss an Awareness Day and the opportunity to create conversations that matter. At Lightful, our content calendar has almost 200 sector Awareness Days built in and we’ll even remind you of upcoming ones so you can plan ahead.

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