

This week we’ve hosted a free webinar with a wonderful panel on community outreach for #GivingTuesday.
Beth Kanter (nonprofit expert and master trainer), Lorraine Lewis (co-founder and CEO of The Lewis Foundation), Kathleen Murphy Toms (digital strategy director for GivingTuesday) and Tereza Litsa (social media manager at Lightful) shared their tips on how to make the most of outreach and your network, how to build an online community, and how to approach influencers for your #GivingTuesday campaign.
Beth talked about the importance of knowing your network to make the most out of everyone.
Lorraine shared her tips on how to build an online community and reach influencers.
Tereza shared her ideas on how to build your own resources and toolkit as part of your campaign.
Kathleen talked about GivingTuesday, the state of giving in 2020 and all the different ways you can join GivingTuesday this year.
Watch the recording
Many of you signed up to this webinar so in case you missed it or want a recap, we’ve got you covered.
Here is the recording but also the slides for the session.
Check out the slides
Tapping into your community for #GivingTuesday from Tereza Litsa
Additional resources
You can find more resources for your GivingTuesday campaign on their website.
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Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.


It’s been six months since we joined the B Corp family and we’re more committed than ever to exploring new ways to make an impact.

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It’s the perfect time to start planning your end of year or Christmas campaign.


Right after the initial shock and the months of uncertainty with COVID-19, it’s time to think of what’s comes next. As we’re moving on from the emergency fundraising, we know that the crisis is not over.

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