How charities tapped into April Fool’s Day

Kirsty Marrins
Digital communications specialist
03 Apr 2018

I don’t know about you, but I love seeing what organisations come up with for April Fool’s Day and whether they’ll catch me out or not. Over the years, charities have been upping their April Fool’s game and some of their stories are really convincing! Here are a few that I spotted. Were you fooled by any?

RNLI

Kudos to RNLI for this fantastic video on innovative ideas over the years that failed. Very funny!

National Trust

Did you know that the National Trust’s highly trained Canine Curators can sniff out a masterpiece and spot a fake? Impressive! Also, do you have to be a dog whisperer to get a job as a Canine Liaison Conservator? Asking for a friend…

The Bike Project

The Bike Project, which gets refugees cycling, announced that they were launching a new project – Refuskis!

Fields in Trust

To be honest, this could actually have been true! They definitely had me fooled.

Battersea Dogs and Cats Home

Since April Fool’s Day fell on Easter Sunday, Battersea announced it was now taking in bunnies too, in addition to dogs and cats. Battersea Bunnies, Dogs and Cats Home does have a nice ring to it, don’t you think?

Girlguiding

Also tapping in to the April Fool’s Day/Easter connection, Girlguiding announced their new ambassadors in this cracking tweet.

Scouts

For April Fool’s, the Scouts tried to convince us that their founder was in fact the inventor of the hashtag. #PullTheOtherLeg

Trócaire

This was very clever from the overseas development agency of the Irish Catholic Church!

SALVE International

The International Development charity, based in Uganda, announced that they were opening a new social enterprise – a dinosaur park! Roar!

Did you spot any others that we’ve missed? Tweet us at @Lightful to let us know!

Latest articles

#MeetTheTeam - Susan Caesar, MD of Lightful Solutions

We’re happy to welcome Susan Caesar to #TeamLightful!

Tereza Litsa
Digital Engagement Manager
15 Oct 2021
Vaccine hesitancy - supporting communities experiencing racial inequality

We’re more than 18 months in the pandemic and we’re still seeing misinformation spreading online. Black, Asian and Minority Ethnic (BAME) communities have been disproportionately impacted by COVID-19. Mistrust created by historical racism and health care inequalities has given space to the rise of misinformation and disinformation.

Tereza Litsa
Digital Engagement Manager
06 Oct 2021

Related posts

8 ways to improve your social media content calendar in 2020

January is the time when we’re gearing up for getting organised in 2020! It’s the perfect time now to take stock and start planning for the next 12 months. Luckily, we’ve got eight ways you can improve your social media content calendar to supercharge your content in 2020.

Kirsty Marrins
Digital communications specialist
13 Jan 2020
How charities got involved in #GivingTuesday 2018

Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.

Kirsty Marrins
Digital communications specialist
28 Nov 2018

See other ways Lightful can help

All
What we do
Who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.