How charities tapped into April Fool’s Day
I don’t know about you, but I love seeing what organisations come up with for April Fool’s Day and whether they’ll catch me out or not. Over the years, charities have been upping their April Fool’s game and some of their stories are really convincing! Here are a few that I spotted. Were you fooled by any?
Kudos to RNLI for this fantastic video on innovative ideas over the years that failed. Very funny!
Did you know that the National Trust’s highly trained Canine Curators can sniff out a masterpiece and spot a fake? Impressive! Also, do you have to be a dog whisperer to get a job as a Canine Liaison Conservator? Asking for a friend…
The Bike Project
The Bike Project, which gets refugees cycling, announced that they were launching a new project – Refuskis!
Fields in Trust
To be honest, this could actually have been true! They definitely had me fooled.
Battersea Dogs and Cats Home
Since April Fool’s Day fell on Easter Sunday, Battersea announced it was now taking in bunnies too, in addition to dogs and cats. Battersea Bunnies, Dogs and Cats Home does have a nice ring to it, don’t you think?
Also tapping in to the April Fool’s Day/Easter connection, Girlguiding announced their new ambassadors in this cracking tweet.
For April Fool’s, the Scouts tried to convince us that their founder was in fact the inventor of the hashtag. #PullTheOtherLeg
This was very clever from the overseas development agency of the Irish Catholic Church!
The International Development charity, based in Uganda, announced that they were opening a new social enterprise – a dinosaur park! Roar!
Did you spot any others that we’ve missed? Tweet us at @Lightful to let us know!
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
January is the time when we’re gearing up for getting organised in 2020! It’s the perfect time now to take stock and start planning for the next 12 months. Luckily, we’ve got eight ways you can improve your social media content calendar to supercharge your content in 2020.
Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.
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