Yesterday saw the sector come together to shout loudly about the impact made, thanks to supporters, donors, volunteers, fundraisers, funders and staff, using the hashtag #YouMadeItHappen.
The campaign was spearheaded by NCVO, ACEVO, the Institute of Fundraising, Small Charities Coalition, CharityComms and supported by us here at Lightful. It trended before 9 am and trended all day, which means that hundreds of charities, staff and volunteers took part!
Here are some of the ways that charities got involved:
There were lots of tweets that thanked volunteers and rightly so. According to NCVO’s 2017 Almanac, 14.2 million people formally volunteered at least once a month. And did you know that 91% of small charities are run entirely by volunteers?
Fundraisers take on all sorts of challenges, such as running a marathon, holding a bake sale or even jumping out of a plane – all in the name of charity. They raise millions of pounds for good causes, helping them to create impact. They deserve a huge round of applause and recognition for their efforts!
Trusts and Foundations help thousands of charities to deliver their services so it’s only fitting that they are thanked for their support.
Arguably there shouldn’t be a dedicated day where charities share with their followers the impact that their support has made – charities should be doing this regularly. What’s great about #YouMadeItHappen is that by tweeting all together as a sector, we’re raising our collective voices and amplifying each other. Together we can rebuild public trust in the sector by shouting about all the incredible work we do and what we’re able to achieve, with their support.
There were so many amazing tweets from charities and sadly we don’t have enough space to feature them all… so please do take a look at the #YouMadeItHappen hashtag and also Madeleine Sugden’s Twitter Moment.
See you next year?
I hope so, given #YouMadeItHappen…
Ok, sorry! But seriously, what a day. See you next year!
The COVID pandemic has created an urgent need for nonprofits to rapidly scale up digital advocacy and digital fundraising. Organisations need to be reaching their supporters where they are, and in 2021… they are online. A rapidly changing world post-pandemic demands new approaches to engaging the public and winning their support.
Last year the COVID-19 pandemic created challenges across many sectors, but especially for nonprofits, many of which were previously reliant upon in-person events and more traditional means of fundraising. At Lightful, we’ve been working with charities to understand how the pandemic has affected the sector and what’s become evident is that digital fundraising skills are vital in adapting to the ‘new normal’ that has emerged following the pandemic.
January is the time when we’re gearing up for getting organised in 2020! It’s the perfect time now to take stock and start planning for the next 12 months. Luckily, we’ve got eight ways you can improve your social media content calendar to supercharge your content in 2020.
Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.
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