How charities got involved in #GivingTuesday 2018

Kirsty Marrins
Digital communications specialist
28 Nov 2018

Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.

Calling for donations

Giving Tuesday is not just about raising money, however, with almost $280 million raised globally last year, it’s a great opportunity to ask for donations.

Not all donations were just about money. Shelter Scotland asked for people to donate a toy for their Social Media Secret Santa, which they run every year.

Doubling donations through The Big Give

The Big Give Christmas Challenge – which matches donations up to a certain amount – kicked off on Giving Tuesday so was the perfect opportunity for participating charities to double their donations.

Giving the gift of time

Lots of charities chose to ask people to do something instead of donating – whether that was to volunteer or to take the time to listen, chat to a neighbour or write a card or send a message of support.

Asked people to fundraise

Some charities took the opportunity to ask people to fundraise instead of donating.

Thanked supporters

Giving Tuesday is a great day to recognise and say thank you to all those who have donated or fundraised for your charity.

We don’t know about you but we loved seeing all the amazing #GivingTuesday tweets! We’ve also made a Twitter Moment with all the inspiring organisations who used our Platform during the day and Zurich for Charities has one too. See you next year!

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