Get involved in #ReclaimSocial
Last year we launched #ReclaimSocial on 6 February, whose aim was to counteract all the negativity that takes place on social media – particularly on Twitter. We asked charities, sector…
Nine tips to plan a successful charity digital campaign
Have you got an important digital campaign coming up? Perhaps you’re launching a new service or celebrating a milestone birthday? Maybe you just want to take advantage of popular awareness…
2018: in review
Here at Lightful it’s been both a busy and rewarding year. We’ve run lots of user-testing sessions to improve the platform, launched #ReclaimSocial, spoken at conferences and events, built websites…
Five of the best charity Christmas campaigns in 2018
It’s that time of the year when lots of charities run campaigns to raise awareness and/or funds for their cause. Christmas is one of the most important times of the…
Social media round-up for charities – #10
Welcome to our tenth social media round-up – we’ve hit double-digits! We’ve scoured the internet to find, and curate, the latest social media news – and what it means for…
How charities got involved in #GivingTuesday 2018
Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will…
Social media analytics: how to measure success
It’s not enough to just have a presence on social media. You need to be producing content that inspires, informs, engages and converts people to your cause. But how can…
How charities got involved in #YouMadeItHappen
Yesterday saw the sector come together to shout loudly about the impact made, thanks to supporters, donors, volunteers, fundraisers, funders and staff, using the hashtag #YouMadeItHappen. The campaign was spearheaded…
Six ways your company can get involved in #GivingTuesday
What’s Giving Tuesday, I hear you ask? Giving Tuesday is a global day of giving and takes place on Tuesday 27th November. It follows after Black Friday and Cyber Monday…
Social media round-up for charities – #9
Welcome to our ninth social media round-up. We’ve scoured the internet to find and curate the latest social media news – and what it means for your charity. Enjoy! 1….