How storytelling can result in direct debits for your charity
Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?
For their Christmas campaign ‘Pass the presents’ in 2016, we worked closely with Street Child and ran an effective social media campaign using our digital fundraising funnel. The campaign was run in three stages: grow, engage, convert with ‘engage’ using our Story Builder tool.
Learn how the charity invested less than £200 on Facebook adverts, to a warm audience that they had grown and nurtured, to inspire 11 Direct Debit signups, leading to a projected ROI of 3,200%.
With Christmas fast approaching, it’s not too late to start your campaign on social media. To read the in-depth case study on how Street Child engaged and inspired their Facebook supporters to dig deep at Christmas, sign up to the Lightful Community. It’s free!
The Lightful team shares their reflections and hopes this International Women’s Day (IWD).
At Lightful, we believe that trust is a key foundation for our economy and society. Building Trust is at the heart of what we do at Lightful. Our three Co-Founders, Carlos Miranda, Vinay Nair, and Johnny Murnane, all arrived at this conclusion through quite different journeys. They had various backgrounds in impact investing, tech and consulting with the charity sector. They would work with incredible nonprofits, but when they engaged with them online, their websites and social media presence didn’t do justice to the power and impact of their organisation. If you visit a website with out of date information, or broken links etc, you are not filled with confidence that the organisation is trustworthy. You wouldn’t buy from a retailer with a website like that - so why would you donate money or promote the cause? It makes it feel a bit unreliable, and so lending your support or funds could be risky. This creates a real problem for nonprofits, limiting their reach and ability to raise unrestricted funds from everyday donors and others. They set up Lightful to tackle this key problem of building trust.
Lightful have been working with a number of organisations on the BRIDGE programme (Building Resilience in Digital Growth and Engagement) for almost a year now. As the pilot phase of the BRIDGE programme comes to an end, we wanted to tell you about a few of the participants’ journeys from our first two cohorts.
Modern fundraising and marketing are so interlinked that it’s sometimes hard to know where one ends and the other begins. At its core, fundraising is about building relationships with individuals or groups who want to give – so it’s no surprise that social media has become an essential tool for charities.
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