How storytelling can result in direct debits for your charity

Kirsty Marrins
Digital communications specialist
23 Nov 2017

Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?

For their Christmas campaign ‘Pass the presents’ in 2016, we worked closely with Street Child and ran an effective social media campaign using our digital fundraising funnel. The campaign was run in three stages: grow, engage, convert with ‘engage’ using our Story Builder tool.

Learn how the charity invested less than £200 on Facebook adverts, to a warm audience that they had grown and nurtured, to inspire 11 Direct Debit signups, leading to a projected ROI of 3,200%.

With Christmas fast approaching, it’s not too late to start your campaign on social media. To read the in-depth case study on how Street Child engaged and inspired their Facebook supporters to dig deep at Christmas, sign up to the Lightful Community. It’s free!

Latest articles

Three key learnings in nonprofits’ digital delivery and the impact of COVID-19

Nonprofits around the world have had to change the way they deliver services as a result of COVID-19. A combination of restricted movement, furloughed staff, and increases in demand at a time when forecasted revenue has become more uncertain has created a challenging - at times, impossible - environment in which to make adjustments to delivery models. However, so many nonprofits have shown remarkable resilience, transitioning to virtual delivery models where possible and in many cases, almost overnight. For some, the challenging circumstances have led to accelerated digital transformation and related opportunities.

Tereza Litsa
Digital Engagement Manager
14 Sep 2021
Ethical Storytelling: rewriting the nonprofit narrative with communities at the centre

Nonprofits hold some of the world’s most powerful stories. Each individual, community, and environment that they protect and serve, has their own story to tell and it is this rich reserve of narratives that can inspire, motivate and move the wider public.

Roisin McGovern
Relationship Manager
01 Sep 2021

Related posts

BRIDGE – Civilians In Conflict Social Media Journey

Lightful have been working with a number of organisations on the BRIDGE programme (Building Resilience in Digital Growth and Engagement) for almost a year now. As the pilot phase of the BRIDGE programme comes to an end, we wanted to tell you about a few of the participants’ journeys from our first two cohorts.

Tereza Litsa
Digital Engagement Manager
20 Aug 2019
5 fundraising campaigns built on social media

Modern fundraising and marketing are so interlinked that it’s sometimes hard to know where one ends and the other begins. At its core, fundraising is about building relationships with individuals or groups who want to give – so it’s no surprise that social media has become an essential tool for charities.

Tereza Litsa
Digital Engagement Manager
19 Aug 2019

See other ways Lightful can help

All
What we do
Who we help

Contact us

Want to learn more?

Email Pumulo and start a conversation

Pumulo Banda
Relationship Manager

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.